This is the easiest and most
effective way of getting leads through AdWords ads. Form Ads on Google Search is
lunched as an extension and this is still in BETA means we still have scope of
more improvement in this feature may you will some bug. But if you are looking
for redefine your user experience this feature is 100% for you.
Let’s take a look how this new leads
capturing technique work.
This new ad extension will drive leads
directly from the mobile search results page.
 |
| Google Form Ads Preview |
Benefit
of using form ads extension
Value
for marketers and businesses
● High-intent users submit leads while directly
searching for your company, products or services
● Fast,
mobile-optimized experience instead of relying on Mobile site lead forms
● Prefilled user
info reduces friction to get leads
● No coordination
with webmaster required to optimize forms
● Efficient way to
build customer lists and capture user interest
Value
for users
● Convenient to complete the form directly from
search instead of navigating the mobile website
● Relevant the
moment users are looking for products or services
● Seamless to
submit with pre-populated user information
● Fast to load and
easy to type compared to mobile pages with lead forms
Creative Requirements for Specs for Form Ads on Google Search
Submit this information to set up
form extensions:
● Extension text
[max 30 characters]
● Call to action:
Choose between “Get Quote”, “Learn More”,
“Apply Now”, or “Sign Up”
● Form headline
[max 30 characters]
● Business name
[max 25 characters]
● Form description
[max 200 characters]
● Form fields*:
Choose up to 3: Name, Phone Number, and Email
● Image [16:9
ratio and 1200x968 pixels]
● Thank you screen
description [max 200 characters]
Information you will get from the
leads forms
Get this information in lead
reports:
● Timestamp of lead submission
● Name as entered
● Email as entered
● Phone number as entered
● Gclid
● Campaign id
● Ad group id
Eligibility:
(1) Target country US, IN, ID, BR, or MX. (2) Under NDA. (3) Has Google account
(G Suite or Gmail) for the Google sheet.
How
will advertisers receive the leads?
●
Leads from form submissions are sent to a Google sheet.
●
Advertisers can get notifications using via Google Sheet
notification settings to receive an email when new leads are submitted.
●
Tech savvy advertisers can receive leads in CRMs by using
Zapier “New Spreadsheet Row” trigger
along with “Create Lead” action which is available for most popular CRMs. For example:
How
can advertisers measure their performance?
●
Advertisers will be able to segment by click type to see
clicks, cpc, CTR, and cost
●
In order to calculate cost-per-lead, the advertiser will
need to divide the cost during a specified time period (available in the
account) with the number of leads captured (available in Google Sheets) within
the same time period.
●
Advertisers will also get gclid in the lead sheet, and
can use this to set up offline conversion tracking
Please follow the below steps (Starting week of Aug 13 until Sept 3):
- Create a Google sheet to access the
leads
○
Go to drive.google.com
○
Create a new empty spreadsheet
■
Note: Title doesn’t matter
for the sake of the pilot. Enter whatever title you prefer
○
Share the spreadsheet with formfillads@system.gserviceaccount.com
■
In step (2), you’ll enter the URL of this sheet in the AWN Labs
tab
■
Note: This email alias is a
machine to connect the Google account to the sheet. No other individual(s) will
have access to sheet data as a result of sharing.
- Set up the extension and form in Labs
○
Click “Labs” on the
left side bar and select “Form Ads”
○
Enter an extension text
[30 characters]. The extension text should encourage people to fill the
form.
■
Note: extension text will not
always show on the ad unit.
○
Select a preferred call
to action from one of the following options:
■
“Get Quote”, “Learn More”, “Apply Now”, “Sign Up”
○
Enter form headline
[30 characters]
○
Enter business name
[25 characters]
○
Enter form description to
help explain your product or service [200 characters]
○
Choose the fields
you’d like users to fill:
■
Name, Phone Number, Email. Advertiser can choose 1 and up to a
max of 3.
○
Upload an image [16:9
ratio and 1200x968 pixels]
○
Enter description for the Thank
you screen [200 characters]
○
Choose campaigns to
attach the extension to
○
Paste the URL of the Google
sheet that
was shared with shared with “formfillads@system.gserviceaccount.com” (Step 1)
With the arrival of paid marketing techniques in the online world, it has become easy for small business owners to get very good number of leads in their initial days. I have also been using paid ads on social media and these are very lucrative. Now I am thinking to use Google Adwords Marketing service as well.
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