What is Google Optimization Score and Google Recmmendation?

Google Campaigns Optimisation Tips and using Google Recommendations

If you want your Google Ads campaign to because effective as possible, and reach your goals is heavily advised that you would pay a lot of attention towards your optimization score.

Hello, and thanks for visiting my blog again, in this blog I'm going to talk about the Google Ads optimization score, the optimization score ranges from zero percent, all the way up to 100%. If you're towards the upper end of the scale, it means your account is as optimized as it can be. And you will be producing the best results, it can.

If you're more towards the lower end of the scale, then don't worry, Google will give you recommendations on how you can improve your optimization score.

Google Recommendations

If you don't know where to find your optimization score, go into your campaign, and click on the recommendations tab on the left-hand side. 

Not only will this give you your current score, but also on the same page. Here are the recommendations. I mentioned earlier, where if you follow them, you'll start to see an improvement in your optimization score. However, the point of this blog today was to introduce you to some new black recommendations that can have an effect on your optimization score. And they are as follows. 

Target ROAS bidding - This feature, essentially, lets you decide upon the amount you want to bet dependent upon what return you want from the money, you're going to be spending on your ads. Essentially, increasing the amount of value, you'll get from your conversions. 

Target impression share - along with target ROAS. This was the second update in relation to what is called Smart bidding. The feature itself will depend on how much the bid should be should it be enough to get your ad to the top of the page. It wants to settle for any less. So we'll change accordingly. 

Audience targeting - As the name might suggest. This feature allows for your ads to target certain individuals based upon a wide range of metrics, including the shopping habits, personal interests and existing relationship with your business. 

Google Optimization Score

And this last update as part of the revision to the optimization score concerns seasonal budgeting. This will include suggestions to you, depending upon your industry and the nature of your business to save you missing out on any potential sales, should it be for around Christmas time, for example.

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