Google Smart Bidding
What is it, how does it work, how do we use it all that more is coming up next?
PPC marketing means you have to bid on keywords to show your ads, but there are so many moving parts. How do you stay on top of everything? But how do you reach your goals? So, hours of research testing and expensive trial and error. Thankfully, your prayers have been answered by Google, The miracle is smart bidding
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| Benefits of Smart Bidding |
How smart bidding work and Pros
let's dive in. Smart bidding is an automated bid process that optimizes your bids, based on the goals you set, ranging from simple to understand to incredibly complex these smart bidding strategies make Google do the heavy lifting. They'll make adjustments to your budget and maximize the desired outcomes. This works by using Google's vast amount of data to compare scenarios across all of your bids to understand how likely a viewer of your ad is to take action. It does this by taking in different signals including things like time of day, location, device used or other things in order to make a judgment call on how much to bid for that click the smart part is that it can instantly change these bids reacting to these signals in real-time. If an event happens, like a sports team way, then a smart bid will move your bid amounts to either maximize your goals or minimize wasted spending. that's easy and great you say, I'm going to use smart bidding in all of my campaigns Not so fast and you have to keep your eyes on some more thing which is highly required before smart bidding implementation.
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| AdWords Automated Biding |
How to use it for good
First of all, you need a minimum number of conversions to even enable this option, depending on your goals, you may need more than 50 conversions to qualify you also need to have a goal and audience that smart bidding can apply to some markets are just not predictable enough to give useful data to make this bid process viable, or you may not have enough risk tolerance to allow a machine to take over your ad spend smart bidding can dramatically ramp up your bidding when it thinks you have a better chance of making a conversion. Machine learning is great when it can take over things that boil down to math and numbers. Many companies have products or services that are excellent applications for smart bidding like clothing retailers, or app developers industries of high gross profit are excellent candidates for smart bidding as well as their cost per acquisition and a return on ad spend targets, typically have enough room for bidding adjustments, while it's great that this tool is available, it still requires careful monitoring and tweaking, just like every other advertising platform filled this takes away the burden of manually setting bids and the overall campaign, creative direction, and goal tracking still need to be performed and evaluated, no advertising can be set and forgotten about. It's important to understand the automated bidding process before you let a machine take over your bits, setting up the smart bidding process correctly, is a massive part of what makes this tool useful. So now you know a little bit more about smart bidding, you can use it and take great benefits and if you need any help we have a team of experts who can help you :)
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