Go-Getter : Digital Marketing Tricks & Tips

Facebook Ads Not Performing- and Ways to Fix Them I'm sharing this from my experience I believe we all are facing these issues at some point of time that our Facebook campaigns either stop performing or not performing at all. so I'm putting up some top reasons which may cause this, six reasons your Facebook ads are not converting when running Facebook ads, it is very important to know how to troubleshoot campaigns and be able to quickly optimize them when they're not converting. If your ads are not making people respond, it can cause a lot of damage for you because Facebook ads are interactive, when people see your ad they can provide feedback by clicking on hiding ad or report and, and the more negative feedback your ads received the lower your relevance score is. And Facebook will start prioritizing your ads among other advertisers, a relevant score on Facebook is a number from 1 to 10 which says how relevant, your ad is to the people you're showing it to. The high...

Google Campaigns Optimisation Tips and using Google Recommendations If you want your Google Ads campaign to because effective as possible, and reach your goals is heavily advised that you would pay a lot of attention towards your optimization score. Hello, and thanks for visiting my blog again, in this blog I'm going to talk about the Google Ads optimization score, the optimization score ranges from zero percent, all the way up to 100%. If you're towards the upper end of the scale, it means your account is as optimized as it can be. And you will be producing the best results, it can. If you're more towards the lower end of the scale, then don't worry, Google will give you recommendations on how you can improve your optimization score. Google Recommendations If you don't know where to find your optimization score, go into your campaign, and click on the recommendations tab on the left-hand side.  Not only will this give you your current scor...

Google Smart Bidding What is it, how does it work, how do we use it all that more is coming up next? PPC marketing means you have to bid on keywords to show your ads, but there are so many moving parts. How do you stay on top of everything? But how do you reach your goals? So, hours of research testing and expensive trial and error. Thankfully, your prayers have been answered by Google, The miracle is smart bidding Benefits of Smart Bidding How smart bidding work and Pros let's dive in. Smart bidding is an automated bid process that optimizes your bids, based on the goals you set, ranging from simple to understand to incredibly complex these smart bidding strategies make Google do the heavy lifting. They'll make adjustments to your budget and maximize the desired outcomes. This works by using Google's vast amount of data to compare scenarios across all of your bids to understand how likely a viewer of your ad is to take action. It does this by taking in diffe...